For independent equipment rental companies in the U.S.

Get your idle fleet out of the yard and on rent.

We run equipment-specific Google Ads, build a page for every category you rent and follow up on every call and quote inside your CRM. Then we show you which campaigns turned into signed rentals and real revenue.

Show up when contractors search for your equipment
Text back every missed call automatically
Push budget toward the units sitting idle
See revenue per campaign, not just clicks
Get My Free Fleet Growth Plan Free strategy call. You keep the plan either way.
Free fleet growth plan30 min call

Book your free plan call

30 min on Google Meet. Mon to Fri, 8AM to 6PM Eastern.

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Right now, contractors near you are searching for
mini excavator rental near me skid steer rental 20 yard dumpster rental scissor lift rental boom lift rental near me trencher rental compact track loader rental roll off dumpster rental
The problem

Every unit costs you money every day. Idle ones pay nothing back.

Financing, insurance, maintenance and depreciation keep running while a machine sits parked. Most rental marketing never asks which units actually need the work.

01
Idle fleetGood assets sit without earning rental revenue.
02
Feast or famineSome weeks are packed, others leave gaps in utilization.
03
Referral dependenceGrowth leans on repeat clients and word of mouth.
04
Missed callsCalls and quote requests go cold without fast follow-up.
05
Price pressureSlow weeks push owners into discounts they did not need.
06
No revenue visibilityClicks get reported. Rental revenue usually does not.
Yard status · today
Example
UNIT 01
Skid steer
ON RENT
UNIT 03
Mini excavator
IDLE 9 DAYS
UNIT 02
Scissor lift
ON RENT
UNIT 11
20 yd dumpster
IDLE 4 DAYS
UNIT 01
Boom lift
IDLE 14 DAYS
UNIT 02
Track loader
ON RENT
UNIT 01
Trencher
IDLE 21 DAYS
UNIT 04
Light tower
ON RENT
UNIT 06
Plate compactor
ON RENT
UNIT 08
30 yd dumpster
ON RENT
UNIT 01
Telehandler
IDLE 6 DAYS
UNIT 05
Mini excavator
ON RENT
5 of 12 units idle
Each one still carries financing, insurance and upkeep.
We point your ad budget at the units in yellow first.
Idle capacity calculator

What is your unused capacity worth in dollars?

Rental capacity sitting unused each month
$14,000
That is $168,000 a year.
Illustration only. Not a forecast or a revenue guarantee.
The EMB-S Rental Growth System

One system from the first search to the signed rental

Ads, pages, follow-up and tracking built together, so you stop guessing which part is working.

Google Search Ads

Campaigns per equipment category for high-intent searches like "mini excavator rental" and "dumpster rental near me".

Equipment pages

A dedicated page for each category, built around specs, service area, availability and a one-tap call or quote.

CRM + fast follow-up

Calls, forms and texts land in one rental pipeline, with missed-call text back and quote follow-up running on their own.

Customer reactivation

Bring past renters back with segmented SMS and email when you need demand for specific categories.

Revenue tracking

Ads connected to calls, quotes, confirmed rentals and revenue, as far as your systems allow the data to flow.

Fleet demand steering

Budget moves toward the categories and locations where extra demand actually changes utilization.

How it works

From search to signed rental in four moves

01 / ATTRACT

Target the right searches

Equipment, locations and search intent chosen around your fleet priorities.

02 / CAPTURE

Turn clicks into calls

Purpose-built pages that turn a search into a call, quote request or form.

03 / CONVERT

Follow up before they call the next yard

Leads routed into your CRM, missed calls texted back, open quotes chased.

04 / OPTIMIZE

Spend where rentals happen

Rental outcomes and revenue data decide where the next dollar goes.

What gets measured

Report rentals and revenue, not just clicks

Your report answers the questions an owner actually asks. How many opportunities came in? Which equipment drove them? How many became rentals? What revenue did they bring?

Calls and inquiriesby campaign and equipment
Quotesleads that became real opportunities
Confirmed rentalsfed back into Google for optimization
Revenuecommercial impact, not ad activity
Rental Growth DashboardExample view with sample numbers
Last 30 days
Inquiries
34
Quotes
18
Rentals
11
Revenue
$8.9k
Search to rental
Inquiries
34
Quotes
18
Rentals
11
Top equipmentRentals · revenue
Mini excavator5 · $4.1k
20 yd dumpster3 · $1.9k
Skid steer3 · $2.9k
Why it is different

A generic ad agency vs. a rental growth system

Generic agency
EMB-S Rental Growth System
What gets reported
Clicks, impressions and CTR
Calls, quotes, confirmed rentals and revenue
Where ads send people
Your homepage
A page for the exact equipment they searched
Missed calls
Lost to the next yard
Automatic text back and a task in your CRM
Open quotes
Depends on who remembers
SMS and email follow-up that runs on its own
Budget allocation
Spread evenly across the account
Steered toward idle categories and locations
Industry focus
Any niche that pays
Equipment rental, built around fleet economics
What gets reported
THEMClicks, impressions and CTR
USCalls, quotes, confirmed rentals and revenue
Where ads send people
THEMYour homepage
USA page for the exact equipment they searched
Missed calls
THEMLost to the next yard
USAutomatic text back and a task in your CRM
Open quotes
THEMDepends on who remembers
USSMS and email follow-up that runs on its own
Budget allocation
THEMSpread evenly across the account
USSteered toward idle categories and locations
Industry focus
THEMAny niche that pays
USEquipment rental, built around fleet economics
Investment

Rental Growth System

For independent rental companies ready to build a repeatable way to win rentals from Google.

Month to month
$1,797/ month
Setup: $1,250 one time
Get My Fleet Growth Plan
SETUP WAIVED
6-month agreement
$1,797/ month
Setup: $0, you save $1,250
Get My Fleet Growth Plan
Ad budget, paid to Google
$3,000 to $6,000 / month

Recommended starting range. Paid straight to Google, never marked up. The right number depends on your market, equipment mix and service radius.

Everything included
Google Ads management
Up to 10 equipment categories
Equipment-specific landing pages
Call tracking
CRM rental pipeline
SMS and email follow-up
Missed-call text back
Quote follow-up automation
GA4 and GTM tracking
Offline conversion setup
Revenue attribution dashboard
Customer reactivation campaigns
Fleet demand optimization
Monthly strategy call
Scope depends on your current website, CRM, booking process and data access. The final implementation plan is confirmed after the initial audit.
Fit matters

Is this right for your yard?

Strong fit

  • Independent equipment rental company in the U.S.
  • One or more physical yards or service areas.
  • Equipment with enough margin to support paid acquisition.
  • A team that can answer calls and fulfill new rentals.
  • Willing to track quotes, rentals and revenue.
  • Ad budget from $3,000 per month.

Not the right fit yet

  • No capacity to handle new calls or quote requests.
  • No clear service area or rental inventory.
  • A business built on extremely low-margin rentals.
  • No access to basic website, CRM or sales data.
  • Looking only for followers or awareness metrics.
  • Expecting guaranteed rental volume or revenue.
FAQ

Questions rental owners ask us

Something else on your mind? Bring it to the strategy call.

Book the free call
This offer is built specifically for equipment rental. The campaigns, pages, follow-up and reporting are all designed around local rental demand and fleet priorities.
For the companies we work with, the recommended starting range is usually $3,000 to $6,000 per month, paid directly to Google. The right number depends on your market, equipment mix, service radius, search demand and rental economics.
Yes. Equipment-focused landing pages are part of the system. We define how many and which categories during setup.
Where your phone and CRM setup supports it, the caller gets an automatic text so the conversation keeps going, and your team gets a follow-up task.
No. We work with what you use today. How deep the revenue tracking goes depends on the integrations your software allows.
The tracking plan connects marketing activity to qualified opportunities, rentals and revenue. The exact level of attribution depends on your CRM, rental software and available integrations.
No. Search demand, competition, rates, fleet availability, sales response and local conditions all affect performance. What we commit to is a measurable acquisition system, optimized on real business outcomes.
Let us look at your market

How much more rental demand could your fleet handle right now?

Book a free strategy call. We review your market, your priority equipment and the system needed to turn more searches into rentals.

Get My Free Fleet Growth Plan
What you get on the call
01
Search demand snapshot for your top equipment categories in your area.
02
Competitor ad check: who is bidding on your equipment today.
03
Follow-up review of how calls, missed calls and quotes are handled now.
04
A 90-day growth plan you keep, whether you hire us or not.
Get My Free Fleet Growth Plan